世代や個性の異なるキャスト6名を起用した SUMMER 23 キャンペーンはデニム、スウェット、シャツなどのブランドのアイコンアイテムをメインにベーシックカラーから夏の日差しに映える鮮やかなカラーアイテムが揃った。多彩なスタイルや、リネンやガーゼ、シアサッカー、ナイロンなど快適な素材で楽しむ夏の着こなしを提案し、それぞれの個性が光るスタイルで展開する。
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本キャンペーンのキャストには、モデルであり、マルチインフルエンサーの須田アンナ、モデルで俳優のバーンズ勇気、俳優の中田クルミ、シンガーソングライターの尾崎裕哉、モデルやDJ、コラムニストとして活躍するエリーローズ、DJ兼プロデューサーでもある MURO の6名を起用した。
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5 月に展開する「JOY OF COLOR」は、軽くて快適なライトウエイトデニムやカーゴパンツなど夏に汎用性の高い定番アイテムが登場し、ベーシックカラーから鮮やかなカラーパレットまで揃う Gap の多彩なサマースタイルを提案。6 月に展開する「FEEL THE SUMMER」は、暑い夏の時期にも快適に過ごせる素材のアイテムが充実しており、サステナブルなアイテムもラインナップする。
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